Apple will be adopting a quality-over-quantity model for AppleTV+, the company’s upcoming streaming service. Senior Vice President of services and programming, Eddy Cue said in an interview with The Sunday Times that Apple won’t be flooding people’s screens with too many choices like Netflix does. Instead, it will focus on ‘creating the best’. However, when asked what he thought of Netflix’s model, he said there’s nothing wrong their model, but it’s not something Apple will follow.
The response was a jab at Netflix’s streaming model. The US-based streaming giant releases as much original content as it can to attract viewers, which sometimes can be overwhelming for the subscribers. Apple will instead release one new show every month, starting with the new Workplace drama called The Morning Show starring Reese Witherspoon and Jennifer Aniston.
While Netflix, Hulu and Amazon have been present in the industry for much longer, Apple is very much a latecomer to the show. Add to that the upcoming services from Disney and Warner Bros, Apple will have to deal with a lot more incumbents than its major rivals, when they started off.
Cue was quick to remind that Apple has been the latecomer, when it comes to hardware. Cue pointed out that Apple wasn’t the first to make computers, tablets or smartphones. He explained that Apple “doesn’t know much about television other than we are big consumers of it”, but what it does know is to “find the best people for it”. In fact, Apple had on stage Hollywood stars like Steven Spielberg, J.J Abrams and more, when it announced the service.
Apple certainly has an impressive lineup of creators working on new shows. Here’s the list of shows that we know are coming to Apple TV+ —
1. The Morning Show, Drama.
Starring Reese Witherspoon, Jennifer Aniston and Steve Carell.
2. See, Sci-Fi
Starring Jason Momoa and Alfre Woodard
3. Little America, Drama
Starring Kumail Nanjiani, Emily V. Gordon and Lee Eisenberg.
4. Helpsters
“Sesame Street” spinoff.
5. Little Voice, Comedy Drama
Executive produced by J.J. Abrams.
6. “For All Mankind”, Sci-Fi Drama
Starring Joel Kinnaman, Michael Dorman, Sarah Jones, Shantel VanSanten, Wrenn Schmidt, and Jodi Balfour.
7. Truth Be Told, True Crime
Starring Octavia Spencer, Lizzy Caplan, and Aaron Paul
8. “Amazing Stories”, Anthology
Directed by Steven Spielberg.
9. “Servant”, Psychological Thriller
Executive Produced by M. Night Shyamalan and Tony Basgallop.
10. “Home Before Dark”, Mystery Drama
Created by Dana Fox and Dara Resnik.
11. “Dickinson”, Comedy
Created by Alena-Smith starring Haile Stenfeld as Emily Dickinson.
12. Unnamed Oprah and Prince Harry Mental Health documentary series.
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